Eli Ben-Sasson, co-founder and CEO of StarkWare, has issued a stark warning to corporations venturing into blockchain technology. He asserts that "corpo chains" – blockchains developed and controlled by companies – are destined for failure unless they fundamentally embrace the decentralized and user-centric principles that define the cryptocurrency space. Ben-Sasson believes that users will ultimately reject centralized corporate control in favor of the true value proposition of blockchain.